Kendall Swartz Logo Project
And with that, this is what my client chose to work with.
Modern Minimalist: “A sleek and modern logo with the initials ‘KS’ in bold sans-serif font, placed against a subtle outline of a theater stage curtain and a spool of thread. Keep it minimal, with a monochromatic palette of black and white.”
She also liked this messy brushstroke version.
My client is down for minimalism, so lets get to it. She likes the spool one but not with the pillars (The vertical strokes). Also she wants to have the initials (ks) in caps. As for the messy one, not much feedback on that, so lets just run with it and see where we end up.
Here are the first comps:
From now on lets refer to these two designs as Spool and Smudge.